Brokerage
Our mission is to partner with independent producers (brokers) who are interested in offering MassMutual products to their clients. GoldBook’s Brokerage Team provides personalized, one-on-one support tailored for all of your client’s risk protection needs. This includes case consultations, estate and business planning expertise, marketing and illustration assistance, as well as plan design and product positioning strategies.
We offer extensive solutions, dedicated trainings and hands-on service to ensure seamless support and to act as your dedicated resource as you guide your clients with the products and solutions they need to help meet their financial goals.
What Makes US Different?
At GoldBook Financial, our Brokerage Team is committed to providing independent producers (brokers) with unparalleled one-on-one support to you thrive in your practice. Our focus is on empowering brokers who specialize in life insurance, disability, long-term care solutions, and annuities by offering personalized, expert guidance tailored to your specific needs. Whether you’re looking to refine your strategies, expand your product offerings, or simplify the case management process, we work closely with you to ensure that you have the tools, resources, and insights necessary to grow your business and deliver exceptional value to your clients. Our Brokerage Team can help you succeed!
Tailored guidance and support for each independent broker, ensuring that they have the tools, resources, and expertise they need to succeed in their unique market.
In-depth, up-to-date expertise on a wide range of financial products including life insurance, disability insurance, long-term care, and annuities, ensuring brokers can confidently navigate complex client situations.
Access to a comprehensive suite of sales tools, marketing materials, and digital resources to help advisors grow their business and effectively communicate the value of their offerings to clients.
Ongoing, personalized coaching and educational opportunities to enhance product knowledge, sales techniques, and business development strategies.
Assistance in creating client-centric solutions that prioritize long-term relationships and sustainable financial security, helping advisors build trust and loyalty.
Hands-on support throughout the case process, from underwriting to implementation, ensuring smooth transactions and reducing administrative burdens for brokers.
A full-service team providing prompt, responsive support for any needs, ensuring advisors have a reliable resource for questions, problem-solving, and strategic advice.
Proactive engagement in business development, helping advisors identify opportunities to expand their client base and diversify their product offerings.
Leverage cutting-edge technology and platforms that streamline the broker’s workflow, enhance client interactions, and optimize the overall sales process.
The MassMutual Difference
Whole Life 100. Traditional pay to age 100 whole life insurance
Whole Life 65 Paid-up at age 65
Whole Life 10 Pay 10 payment whole life
Whole Life 15 Pay 15 payment whole life
Whole Life 20 Pay 20 payment whole life
Whole Life HECV Pay to age 85, high early cash value for business balance sheet
Survivorship Whole Life 100 Pay to age 100, death benefit paid at death of second insured
UL GuardSM Secondary guarantee universal life
SUL GuardSM Secondary guarantee, death benefit paid at death of second insured
Apex VUL® Multi-functional, flexible premium variable universal life
Term — Annually Renewable Term Annually increasing premium convertible term insurance
Term 10, 15, 20, 25 and 30 Level premium convertible term
Term 15 ECP, 20 ECP, 25 ECP and 30 ECP Level premium term with more time to convert (extended conversion period)
Non-Convertible Term Non-convertible, non-renewable one year term
Non-Convertible Survivorship Term Non-convertible, non-renewable one-year survivorship term
MassMutual Odyssey SelectSM Flexible premium deferred fixed annuity, 7 or 9 year surrender charge periods
MassMutual Premier VoyageSM Fixed deferred annuity with limited flexible purchase payments and a market value adjustment feature. Offers guarantee interest rate/surrender charge periods from 2 to 7 years. Issue ages up 90.
MassMutual Stable VoyageSM Single premium deferred fixed annuity with 3, 4, 5 year guaranteed interest rate/surrender charge periods
Index HorizonsSM Single premium deferred fixed index annuity
*Stable Voyage is only available in states where Premier Voyage is not approved, which is currently California and New York.
MassMutual RetireEaseSM Single Premium Immediate Annuity Single premium immediate fixed annuity
MassMutual RetireEase ChoiceSM Flexible Premium Deferred Income Annuity Flexible premium deferred income annuity
Radius Choice® Individual DI insurance, non-cancelable to age 65
RetireGuard® Individual DI insurance, non-cancelable to age 65, to fund retirement savings
Executive Select Program A program for executives who earn $800,000 or more annually, where coverage in excess of current I&P limits may be available on a Radius Choice policy
Business Overhead Expense DI for business owners
Disability Buy-Sell DI for business owners
LTCAccess Rider (Whole Life) Optional rider available for Whole Life products (benefits paid on reimbursement-type basis)
Chronic Illness Rider (Whole Life) Optional rider available for Whole Life products (benefits paid on indemnity basis)
Chronic Illness Rider (UL/VUL) Automatically included for eligible Apex VUL and UL Guard policies
CareChoice One Single premium whole life insurance policy with a qualified long term care insurance rider
CareChoice Select 10 payment whole life insurance with qualified long term care insurance riders
MassMutual Group Whole Life Insurance (GWL) Group whole life coverage on a guaranteed or simplified issue basis and option to purchase coverage for certain family members
MassMutual Group Universal Life Insurance Permanent, portable coverage with flexible premiums and guarantees
MassMutual Group Accident Insurance Limited benefit, non-participating group accident insurance provides lump-sum paid directly to employee if insured is injured due to a covered accident
MassMutual Group Critical Illness Insurance Limited benefit, non-participating group critical illness insurance provides lump-sum benefit paid directly to employee upon diagnosis of covered critical illness
MaxElect® Executive individual disability income insurance product used for multi-life cases with a Guaranteed Standard Issue (GSI) offer
RetireGuard® Individual DI insurance, non-cancelable to age 65, to fund retirement savings
Digital Hub Links
At GoldBook Financial, our Brokerage Team empowers you, our independent financial advisors, with the tools, resources, and guidance you need to build thriving practices and serve your clients with unwavering confidence. We’re dedicated to offering personalized solutions that drive success, freeing you to focus on what truly matters – nurturing relationships and providing meaningful value.
