About Us

Who We Are

A member of the MassMutual family of firms, GoldBook Financial provides individuals, business owners and corporations with personalized advice and solutions to protect what matters. Our culture of excellence and exemplary support team helps define our mission to be:

  • The first firm you think of when seeking insurance, investment and financial planning strategies
  • The firm of choice for talented people seeking a financial services career

Browse through our site and learn about the extensive solutions we offer and experience we bring to every client we work with. We look forward to helping you achieve your objectives and making a difference in your financial life.

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Victor B. Goldman
Chief Executive Officer & Managing Partner


GoldBook Financial has always strived to create a culture of caring that extends to not only our people, but the communities in which they live. We support such worthy organizations as Amanda Hope Rainbow Angels, Central Arizona Shelter Services (CASS), Big Brothers Big Sisters of Central Arizona and St. Mary’s Food Bank with alliances, sponsorships and hands-on involvement. In fact, we encourage our people to get involved in their communities and offer opportunities for participation that have enriched the lives of everyone concerned.

GoldBook Gives

A world where those in need are living a little easier.

To leverage the goodness and generosity of our GoldBook family to serve our community and the organizations that support them.

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GoldBook Financial has been recognized by numerous sources for our business acumen and community involvement. We are a MassMutual Foundation 2021 Community Service Award winner and a 2020 Finseca Founding Firm. In addition, we are included in the Phoenix Business Journal’s Book of Lists for Insurance Brokerages and Employee Benefit Consultants.

We are proud to be named the #1 “Best Places to Work” in the Micro Category by the Phoenix Business Journal.

Phoenix Business Journal’s 2021 Best Places to Work
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Phoenix Business Journal’s Employee Benefits Consultant
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Phoenix Business Journal’s Insurance Brokerages
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